Making Sense

Strategic research
DNA brand positioning:
Ensure actionable strategic dimension

Exploratory
Consumer immersion, ethnographic and shopper studies:
Extract and distil

Poly-sensorial
Sense&Story method:
Enable free speech and go beyond words

Qualitative test
Operational ad-hoc test:
Reality check

Intercultural
Market decoding, contextualization:
“Translate” cultures

Spirit of the brand
Founding myths, design thinking, creativity:
Capture the brands’ spirit

Plural methodologies

Tailor-made solutions for you

Since 2003, our Paris based agency hosts a team of multilingual and multidisciplinary research directors.



Our analysis and OPERATIONAL thinking is aimed at understanding local specificities and identifying the common potential of the cultures we study.



We organize, supervise and analyze qualitative studies such as:

  • Exploratory and positioning research, brand equity
  • Marketing mix, concept tests
  • Advertising and packaging tests
  • Creative research and design thinking workshops
  • Ethnographic studies and shopper tests
  • Online studies (websites, blogs, bulletin boards...)
  • Our commitment

    The assets of a small structure… but with big commitments

    Trust – Transparency
    We are with you, tell you everything you need to know, and of course ensure total confidentiality of your data.



    Availability – Reactivity
    According to your needs, we answer quickly and reliably - you can always rely on our experience.



    Agility – Flexibility
    Tailor-made solutions for you, scalable according to your constraints.



    Fields of experience

    in France and International

    Cosmetics
    Luxury
    Food
    Consumption
    Health
    Automotive
    Transportation
    Finance
    Applications
    Travel
    Information technology
    Networks
    Telephone
    Games
    Services
    WedooXperts

    Some references

    Since 2003, we have carried out research for our clients in 20 countries throughout the world:

    BELGIUM • BRAZIL • CHINA • CZECH REPUBLIC • FRANCE • GERMANY • CROATIA • HUNGARY • INDIA • ITALY • JAPAN • KOREA • POLAND • PORTUGAL • SOUTH AFRICA • SPAIN • ROMANIA • RUSSIA • TAIWAN • THAILAND • UK • USA

    Sense & story

    An exclusive method to unleash the power of expression

    A unique qualitative method co-created by Marielle Belin and Julia Schäfer:

    It is rooted in the latest findings of NEUROSCIENCES. It uses sensorial triggers to activate emotional memory and thus enhance creative expression.
    It helps obtain the emotional imprint left by brands, services and products in people’s minds and hearts.



    • Our sensorial stimuli trigger an emotional process related to individual memory, personal stories, memories…

    • Thus, enabling creation of a personal “thesaurus,” or “library”: an individual field of expression, words, evocations, emotions, an imaginary world…

    • Based on this personal “thesaurus”, consumers or professionals build their “storytelling” around the subject of the study or an innovation project

    • A method that can be applied in triads, individual interviews, creative workshops

    A team at your disposal

    Who are we?

    Julia Schäfer, the founder and director of In’Sens (member of Qualitative Village®), was previously director of the International Qualitative Research Dpt at Ipsos Insight. Educated in Germany, Julia has lived in France for more than 20 years and speaks fluent German, French and English. She holds a BA in Economy and Letters (JLU, Germany), as well as a Post-Graduate marketing degree, with a specialty in market research and marketing strategy (IEP, Paris).

    Elodie Lambert has been research director at In’Sens for 14 years. She holds a degree in foreign languages -English and German- (Sorbonne Nouvelle) and took a Master in Brands Management at INSEEC-Paris. Elodie is captivated by meeting consumers and understanding their universe and their culture.

    Laurent Martin is a research director at In'Sens. After 12 years spent in communication consulting agencies as a consultant and client director, Laurent has been working on qualitative research since 2003. He benefits a sharp expertise of the brand and fundamental studies, in particular from a recurrent experience on repositioning and communication issues, including online.

    Dominique Labrouillère, senior qualitative research and creativity/innovation consultant, has been working regularly with In'Sens since 2003. He is a graduate of HEC Paris. He has extensive experience in marketing and research at the advertiser's (Nestlé France) and in strategic planning in a communication agency (McCann Group).

    Catherine Violle-Brunati, Head of Management and Administration since 2017 at In'Sens, with more than 15 years of experience in services, and coordinator of transversal projects. Graduated from ESC Toulouse, Catherine has worked in companies of all sizes and in various sectors of activity: banking, IT services, real estate, social housing, health, audiovisual, distribution, art, events…

    Paola Spaventa, senior consultant and coach, regularly works in collaboration with In'Sens team. Graduated in archaeology, classical literature and professional coaching, she has 30 years' experience in qualitative studies, particularly in exploratory or strategic studies. She has solid expertise in brand semiology, communication methods and tools, design thinking, team building and creative cooperation.

    Contact

    + 33 1 42 33 85 62

    IN'SENS 95, rue Réaumur 75002 Paris